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Top ways to improve member engagement at your club

Continuous member engagement should be amongst the key considerations when it comes to choosing EPoS systems for your club. Effective customer engagement is extremely beneficial for member’s clubs, however it can be an overly time consuming process without the correct systems in place. 

Luckily for you, the ICRTouch ecosystem offers a range of handy tools to effectively maintain ongoing customer engagement and increase retention, including; comprehensive loyalty programs like points schemes or discounts, bespoke membership pricing, customer specific promotions and more.

Read more to find out what intuitive features the ICRTouch EPoS ecosystem offers to boost revenue and improve member engagement at your club.

Member scanning loyalty QR code on phone

Customer account functionality

In combination with the powerful TouchOffice Web+ back-office management software; the ByTable and TouchTakeaway ordering solutions offer intuitive customer accounts, making it effortless to run comprehensive loyalty schemes. Whether it’s intricate point schemes allowing customers to exchange points for rewards, bespoke product discounts, or gifting funds to customer balances, you can take advantage of various programs through the customer accounts functionality. 

Built-in accounts also make it possible for customers to top up their account balances via their personal device or your TouchPoint till. These funds can be used to purchase menu items, event tickets and everything in between, providing flexibility for customers to spend in a way that suits them the most as well as enticing repeat custom. 

These loyalty schemes not only create countless upselling opportunities but also foster ongoing engagement, so you can develop stronger relationships with your customers, increase retention and boost revenue at the same time. 

Various pricing structures

Thanks to intuitive functionality, TouchPoint allows you to overwrite the original price of a product, making it the perfect tool for running happy hours and other time-sensitive promotions during your social events. Once your scheduled duration for a price change has finished, the selected products will automatically switch back to the original price, saving you time by automating the whole process. 

TouchPoint also allows you to run different price levels that complement customer membership types, allowing your business to effortlessly run various membership schemes. Customers can be logged on either via their unique account QR codes or custom loyalty cards, instantly accessing relevant pricing. 

The combination of TouchPoint’s intuitive features gives you significant flexibility to run various engaging schemes, which result in increased customer loyalty and retention. 

Make informed decisions and create bespoke promotions 

TouchOffice Web gives you a bird’s eye video of your business. With 200+ built-in reports you can effortlessly assess every part of your business, giving you significant insight into operations so you can make informed decisions. Meaning you can also analyse customer spending habits and create bespoke deals and promotions based on the available data, boosting revenue and increasing customer loyalty.

Any discounts or promotions can be communicated to your audience by sending push notifications to personal devices through ByTable and TouchTakeaway.  So whether you’re wanting to shout about enticing promotions, upcoming events or bespoke deals, you can effortlessly keep your customer informed, ensuring people are always kept in the loop and improving overall member engagement.

The intuitive and user-friendly functions of the ICRTouch ecosystem will save you time and money by helping to effectively manage your sports clubs, kids clubs, gyms, social clubs and more, whilst allowing you to foster ongoing member engagement and build stronger relationships with your customers.

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