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The Whitefort benefits from ICRTouch ecosystem

August 1, 2024
The Whitefort is a sports and entertainment bar in Belfast, Ireland, that’s recently undergone a complete transformation. Owned by The Conlon Group, the multi-storey venue employs around 60 staff and has a capacity to host over 150 customers. The renowned bar offers a range of activities for its customers including pool, darts, live sporting events and more.

To streamline the events operations, The Whitefort reached out to their local Authorised Partner, DH Business Services for a range of robust EPoS solutions, to effectively manage the bar’s high footfall.
Pool tables in Whitefort sports bar

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Our EPoS systems are revolutionary for the retail industry as of today. It has even changed completely the work style of the business owners and the employees.

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SelfService kiosk and TouchPoint till in bar area

The brief - Robust and reliable solutions for efficient venue management

The Conlon Group has invested heavily in The Whitefort to completely redesign the venue’s interior and elevate customer experience. On the ground floor, the venue now has an extensive island bar offering various cocktails and restaurant booth seating, as well as a stage area for live entertainment. The upstairs venue space is a contemporary sports bar with 11 pool tables, three interactive dart boards and a media wall for broadcasting live sport events.

At a venue of this scale it is crucial to streamline service and have access to live reporting on all aspects of the business. The Whitefort owners wanted a balance between having powerful tills behind the bars alongside the opportunity for customers to place their own orders on either kiosks or their own devices, so staff could be freed up from the order taking process during busy periods. The venue currently operates 5 days a week, Wednesday to Sunday, but plans to start operating 7 days a week in the near future. DH Business Services carefully listened to the needs of The Whitefort and suggested a range of intuitive solutions to exceed expectations.

The solution - A powerful ecosystem of digital solution

In order to maintain streamlined operations during busy service, DH Business Services implemented the following solutions:

  • 6 x TouchPoint tills, each with integrated Dojo payment terminals

  • 2 x PocketTouch digital order taking iPad devices

  • TouchOffice Web+ back-office management system

  • Ticketing, the affordable event ticket system

  • ByTable order-to-table solution

  • 24” SelfService kiosk for snooker players

  • TouchKitchen order management system

  • TouchReservation booking system

  • Digital signage for promotions and displaying menu items

    • All ordering solutions feed orders into TouchKitchen, instantly providing all team members with the relevant order information, which has been an essential to keeping on top of incoming orders across both floors. All solutions integrate seamlessly, allowing the business to diversify its revenue streams and to provide seamless service during busy hours.

    The result - Enhanced operational efficiency and diversified revenue streams

    Thanks to the wider ICRTouch ecosystem, the venue can now comfortably operate at full capacity whilst keeping things streamlined. Sales data across all ordering solutions feed into the TouchOffice Web back-office management system, allowing the management team to make informed decisions and keep on top of their stock.

    Ticketing has been an integral part of streamlining event management which has also opened up various avenues for boosting revenue via hosting live music events, gigs, quizzes and more.

    In terms of the ordering solutions, they provide customers with different opportunities to place their own orders whilst also diversifying The Whitefort’s revenue streams. The combination of multiple ordering solutions, engaging digital signage, intelligent reporting and seamless ticket management has completely transformed the venue’s operations allowing the management team to maintain streamlined service even during the busiest hours.

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