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The Beatles Story logo

The Beatles Story benefit from streamlined operations

July 30, 2024
The Beatles Story is an award-winning museum located in Liverpool. Based in the band’s birthplace, the venue offers a unique immersive experience, sharing stories about the band’s journey and music. The business opened in 1990, and by its 25th anniversary, it had welcomed more than four million visitors and boosted the Liverpool economy by approximately £300m.

In order to efficiently tackle the high footfall the venue experiences, The Beatles Story reached out to an Authorised Gold Partner, EPOS Systems for a range of industry leading, reliable EPoS solutions.
The Beatles Story entrance

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The Beatles Story retail area

The brief - The importance of reliable EPoS in tackling high footfall

The Beatles Story on The Royal Albert Dock opened its doors to the public in May 1990 and has been an expanding business ever since, welcoming an incredible 315,000 visitors in just 2019 alone. The business is considered an integral part of “Liverpool’s future visitor economy growth”.

As well as offering a range of fun activities, The Beatles Story also operates two busy cafés and retail stores which host thousands of international visitors each year. Managing these areas without the right EPoS system during high footfall periods became a real challenge, which is why The Beatles Story team were seeking a solution that would speed up service and streamline operations during peak hours.

The customer reached out to an Authorised Gold Partner, EPOS Systems, who listened carefully to their needs and suggested a range of intuitive solutions to fulfil expectations.

The solution - Seamless integration to manage operations

In order to meet the needs of the customer, the following solutions were implemented:

  • TouchPoint tills

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  • TouchOffice Web back-office management system

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  • ByTable order-to-table solution

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  • TouchKitchen order management system

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  • TouchMenu engaging digital displays

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  • DigiTickets integration

    • The clarity and detail of communication between EPOS Systems, DigiTickets and The Beatles Story was a pivotal factor in the success of the installation, allowing for a quick and efficient implementation of the solutions.

    The result - Enhanced operational efficiency thanks to reliable solutions

    The combination of ICRTouch solutions alongside DigiTickets integration allows The Beatles Story to seamlessly manage ticket sales, capacity management, retail, food and drink stock and sales through one combined system, resulting in streamlined service and improved customer experience. The systems effortlessly process all transactions throughout all areas of the business, including the two cafés and both retail stores, feeding sales reports into TouchOffice Web in real-time.

    The customer now benefits from a user friendly, all-in-one system and intelligent back-office reporting, allowing them to make informed business decisions moving forward.

    "The launch of this new EPOS solution came at an exciting time for The Beatles Story, alongside the introduction of a brand-new ticketing system from DigiTickets and a new website from Ultimate agency, striving towards a streamlined operation that enhances the visitor experience and supports our venue's continued growth"
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