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Robin Hill streamlines park operations with ICRTouch

June 2, 2026
Robin Hill is a popular tourist destination and attraction park located in the heart of the Isle of Wight. Across its 88 acres, the park offers a natural woodland, countryside gardens, a variety of food and beverage outlets and entertainment suitable for visitors of all ages.

During seasonal periods, the park experiences between 15-20,000 visitors a week, which is why Robin Hill reached out to their local Authorised ICRTouch Partner, ICR Systems, for a range of robust and reliable EPoS solutions.

ICRTouch's Ticketing software at Robin Hill

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ICR Systems provide full solutions for all your hospitality and retail needs. The great range of products are coupled with our reliable professional support.

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TouchPoint till at Robin Hill

The brief - Seamlessly managing high footfall periods

The park had a change of ownership in 2024, with Lee Priddle coming on board as CEO and taking matters into his own hands. Since then, Robin Hill invested significant resources into introducing new attractions & rides, streamlining operations where possible and replacing outdated systems. 

The park experiences a significant amount of footfall, particularly during school breaks and summer holidays, and hosts a variety of events. Robin Hill required an all-in-one EPoS solution that would help streamline operations across every area of the park and provide a bird’s eye view of all ins and outs with cloud-based reporting.

The solution - Robust EPoS ecosystem for a large attraction

In order to streamline Robin Hill’s operations and meet customer needs, ICR Systems installed the following solutions across the park:

  • TouchPoint tills

  • TouchOffice Web back-office management system

  • ByTable self-ordering platform

  • Ticketing

    • Following the initial install, Robin Hill has also recently introduced:

  • ICRTouch’s Interactive map

  • SelfService kiosks

  • Digital Signage

    • ICR Systems worked closely alongside the customer and installed the solutions in a timely manner, with minimal disruption to service.

    The result - Seamless customer journey and streamlined operations

    Robin Hill now benefits from a robust and reliable EPoS ecosystem, driving a positive experience every step of the customer journey. From the moment visitors enter the park, they can access the interactive map to locate landmarks, access their tickets via ByTable’s customer accounts and place orders independently in the hospitality areas – completely without the need for staff assistance.

    The combination of solutions have significantly sped up service across the park and even resulted in an increase in the average customer order totals, thanks to a variety of upselling features. Robin Hill management can seamlessly drill down into specific data across all operations and make changes to tickets, menus, prices, and everything in between via TouchOffice Web.

    Hear more about CEO Lee Priddle’s, experience with ICRTouch solutions by checking our case study video here.
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