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South Shields Football Club logo

South Shields F.C. transforms operations with ICRTouch ecosystem

December 2, 2024
Founded in 1888, South Shields Football Club (SSFC) is a professional club located in Tyne and Wear, currently competing in the National League North. The football stadium has a capacity to host 4,000 fans and offers a range of services, including hospitality boxes, bars, food kiosks and a merchandise store.

The club was seeking to replace their outdated systems in order to streamline service across the venue and efficiently manage all their revenue streams. Therefore, they reached out to an ICRTouch Authorised Partner, Octo-POS, who implemented a whole suite of EPoS solutions to transform the club’s operations.
South Shields Football Club pitch

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The brief - Tackling operational challenges

With a capacity to host 4,000 fans, SSFC experiences significant footfall during home games, making it challenging to maintain quick service and  keep operations running smoothly.

Some of the more significant challenges the club experienced included; limited detailed reporting across revenue streams, insufficient ongoing support from the previous EPoS provider, long queues that impacted sales, and a need to improve operational efficiency to support their ambitious growth plans for the upcoming seasons.

In order to meet their targets, the club needed a solution that could effortlessly tackle the venue’s operational challenges. The Octo-POS team listened carefully to the needs of the club management team and suggested a range of solutions.

The solution - A seamlessly integrating EPoS ecosystem

After liaising with the customer, the Octo-POS team have implemented the following solutions:

  • TouchPoint till terminals

  • TouchOffice Web+ back office reporting

  • PocketTouch digital order taking

  • ByTable self ordering solution

  • TouchKitchen order management system

  • TouchStock stock management system

  • SelfService kiosks

  • TouchMenu digital displays

  • CollectionPoint screens

  • Ticketing for recurring events

  • TouchPoint lite portable EPoS with Dojo integration 

    • South Shields F.C. now benefits from a whole ecosystem of industry leading EPoS solutions. The seamlessly integrating solutions cover every aspect of the club and thanks to intelligent reporting, they are now able to make informed decisions by drilling down to specific data. The Octo-POS team were tasked with installing the system ready for one of the biggest events in SSFC’s calendar; a pre-season match with Sunderland A.F.C with over 4,000 visitors, which the venue tackled effortlessly with their brand new systems.

    The result - Streamlined operational efficiency and detailed performance insights

    The South Shields F.C. staff have adapted to the new systems seamlessly due to the intuitive and user friendly interfaces. Intelligent reporting was especially welcomed, as the in-depth reporting on TouchOffice Web allows the club to view the entire venue’s performance.

    The brand-new product, TouchPoint lite has come in handy for the club’s various food huts and kiosks around the pitch, enabling quick and efficient sales, with a space saving solution. The combination of various ordering channels has also reduced overall staff costs and increased service speed by empowering employees and reducing queues.

    Additionally; ByTable, SelfService, TouchMenu and CollectionPoint provided an opportunity for the club to create a premium digital real estate that provides high-value opportunities for digital sponsorships, further diversifying the club’s revenue streams. SSFC now benefits from a seamlessly integrating ecosystem of ICRTouch solutions, allowing them to tackle high footfall periods with ease moving forward.

    “I was pleasantly surprised by how quickly our team adapted to the new system and how much faster the integration solution is.”

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