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How to boost revenue and attract more customers during the festive season

Robust and reliable systems play a pivotal part in boosting revenue and attracting more customers during the festive season. Luckily for you, the ICRTouch ecosystem was designed with the hospitality industry in mind, to help pubs and bars transform their operations with ease, and capitalise on high footfall periods effortlessly.

You’ll benefit from more diverse revenue streams, increased customer loyalty and the ability to simultaneously run various revenue boosting promotions with cutting edge systems from a single provider. Here’s how to get the most out of your ICRTouch ecosystem to boost revenue and attract more customers during the magical festive season.

Festive party

Embrace a festive approach

Get your customers into the festive spirit by giving your business a temporary Christmas makeover. All of your engaging digital signage can be easily controlled and adjusted, allowing you to make changes to any display you want. 

Thanks to seamless integration, all displays can be updated instantly, even if displaying live stock information, so you can keep customers informed and reduce admin by automating the whole process. From bespoke deals, to enticing promotions and exciting events, you gain complete control over your digital displays, making it effortless to entice customers with festive deals. 

In terms of your selections; ByTable allows you to customise the app’s look with bespoke category images and gain complete control over your menu engineering, making it effortless to temporarily add a festive selection of items. These are just a couple of festive approaches you can implement to attract new customers over the winter period. 

Implement multiple ordering options

As we get closer to the season of giving, your pubs and bars will no doubt be packed with jolly customers who’ll be placing thousands of orders. Therefore, implementing multiple ordering options may just be the solution to your problems. With a diverse range of ordering channels, you can effortlessly boost revenue, attract more customers and maintain customer satisfaction even during your busiest periods. 

Whether it’s the TouchPoint till, PocketTouch digital order taking, ByTable self ordering app, or the SelfService kiosks; allowing customers to place orders via various channels will effectively diversify your revenue streams, ease the pressure on your staff, and cater to a range of customer ordering preferences at the same time. Orders placed on all channels appear in the TouchKitchen order management system, notifying relevant teams in real-time, ultimately accelerating the order preparation process both behind the bar and within the kitchen and therefore speeding up overall service.

All ordering solutions from ICRTouch seamlessly feed useful reports into your TouchOffice Web back office management system, all of which you can access at the click of a button. The solution presents information in handy graphics and charts so you can analyse every aspect of your business as and when you require. The combination of multiple ordering channels, a robust order management system, and access to real-time reports is the recipe for success over the festive rush. 

Run festive events

The magical holiday season gives your business plenty of opportunities to organise various festive events and capitalise on high footfall periods over the winter months. Whether it’s festive bottomless brunches, Santa’s grottos, meat raffles or Christmas quizzes, Ticketing from ICRTouch provides your business with a versatile tool to effectively manage all events. 

With intricate ticket criteria and bespoke ticket designs, the solution is suitable for all kinds of events, allowing you to effortlessly boost revenue and attract new customers with a range of bespoke events. 

By creating a warm, inviting atmosphere through themed décor, special holiday menus, and seasonal promotions, businesses can not only attract more customers, but also enhance their overall experience, whilst boosting revenue at the same time.  To find out what else you can implement for the festive season, reach out to an Authorised Partner who’ll be happy to assist you. 

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As we head towards the end of 2024, the much awaited New Year’s Eve celebrations are drawing closer by the day. Customers are already planning their celebrations, and your venue should be top of their list, which is why it’s important to ensure your operations are seamless. With the increased footfall, your systems become even more important in effectively managing high numbers of visitors and we’re here to show you how the ICRTouch ecosystem helps you with that.
Robust and reliable systems play an important role in effectively managing the hospitality Christmas rush, which is why you should consider assessing your current setup. With the increased footfall your venue will experience over the festive period, streamlining your operations becomes the ultimate recipe for success, making intuitive, modern EPoS a must have.