Ease the pressure on your staff
Increasing the number of seasonal staff isn’t always the preferred option, so making the existing team more efficient is a useful alternative. Empowering customers to place orders independently is a great way to help shoulder the burden, which is where SelfService kiosks step in.
During the warm summer months and amidst the FIFA World Cup celebrations, SelfService is going to be an absolute game changer. As well as increasing the average customer order total by as much as 40%, the kiosk also frees up front-of-house teams from the order taking process, driving efficiency and more profit across the entire business. Thanks to versatile hardware options, SelfService can be implemented as a free-standing, wall-mounted or even countertop solution, making it suitable for almost any venue. SelfService has attracted significant popularity in 2025, and it’s a pattern we’re expecting to continue in 2026.
However, in venues where the use of a kiosk may be impractical, the ByTable self-ordering platform solves the exact same problem, just in a slightly different way, by allowing customers to use their personal devices to place orders independently. Alternatively, if you wouldn’t like to steer too far away from providing excellent customer service, why not empower the team with digital order taking? PocketTouch provides staff with all necessary promotional and allergen information from the palm of their hands, meaning the team can place orders at the click of a button, reducing mistakes and significantly speeding up service.
Take this a step even further by integrating PocketTouch with a payment terminal and let staff take orders and payments at the same time to essentially eliminate the need for back and forth trips to the till. You’ll benefit from quicker service, happier customers, higher order totals and less frustrated staff, making these solutions the ultimate tools for summer success.
Skyrocket order totals and entice repeat custom
Encouraging customers to spend a little extra may be easier than you think – who doesn’t love a good deal on a warm summer’s day? Whether it’s 2 for 1s, scheduled happy hours, mix and match promotions and everything in between, gain complete control over creating enticing promotions with the ICRTouch ecosystem.
The automated upselling feature within SelfService and ByTable is also an excellent way to boost the average customer order total and shift some stubborn stock, completely without staff assistance. The functionality allows you to link menu items that complement each other, prompting the customer with a pop up at the point of checkout, and allowing them to add extras at the click of a button.
Combined with a range of comprehensive loyalty schemes and customer account functionality – these summer months are the perfect time to not only increase turnover, but also to convert seasonal visitors into repeat customers for the quieter periods.
Introduce multipurpose, versatile solutions
TouchPoint lite has been created with unrivalled flexibility in mind, to cover multiple areas of your business from a single lightweight device. It’s the perfect tool for keeping staffing costs to a minimum and letting the software handle the responsibility. So whether TouchPoint lite is your go to for managing orders and payments, diving into detailed reports, or you simply need a temporary solution to manage your busiest periods, TouchPoint lite has you covered.
As we know, ByTable is perfect for diversifying your revenue streams and freeing up the team from order taking – but it’s so much more than just customer self-ordering. With built-in customer accounts functionality, the platform becomes an excellent CRM tool, allowing you to run a range of comprehensive loyalty schemes, entice customers with push notifications and more.
As well shouldering a significant amount of the order taking, SelfService kiosks also serve as an excellent advertising space, thanks to bespoke screensaver functionality. Whether you’d like to display your latest promotions, advertise upcoming events, or simply would like to complement your venue’s aesthetics, the solution gives you complete control.
These are just a few of the ways the ICRTouch ecosystem can streamline operations and drive success during the busy summer season. We’ve been working alongside the hospitality industry for decades now and we’ll continue to implement functionality into our solutions that let business work smarter, not harder.
Find out more about how ICRTouch can drive seasonal success by reaching out to your local Authorised Partner today.
