Everything you need to know about the temporary reduction in VAT on children’s meals

The Government has announced a temporary reduction in the standard VAT rate of 20% to only 5% on certain children’s meals, family attraction tickets and children’s entertainment admissions between 25th June and 1st September 2026.

The measure, introduced through HMRC’s Revenue & Customs Brief 5 (2026), aims to help families manage the cost of summer activities while encouraging spending across the hospitality and leisure sectors.

You can find more information about the temporary reduction here: Temporary reduced rate of VAT for children’s meals, tickets and family attractions.

Temporary VAT reduction on children's meal in TouchOffice Web

What qualifies for the VAT reduction?

The VAT reduction applies to qualifying children’s meals and admissions that are specifically marketed to children and meet the conditions set out by HMRC. Items offered as takeaways, smaller portions of adult meals, optional extras which aren’t already part of the children’s menu offering and alcoholic beverages, do not qualify for this reduction. 

Where supplies are already exempt from VAT, zero-rated, or otherwise not subject to the standard 20% VAT rate, the temporary reduction will generally not apply. 

Businesses should review their product and admission offerings carefully to determine which items qualify for the temporary relief. Applying the reduced rate to non-qualifying products could result in reporting errors, while failing to identify eligible items may mean missing out on a valuable opportunity during the summer holiday period. 

What does this mean for businesses?

For restaurants, cafés, cinemas, theatres, soft play centres, zoos, theme parks and other family-focused venues, the announcement presents both an opportunity and an operational challenge. Businesses that choose to pass on the VAT saving may be able to attract more visitors during the busy summer holiday period; others may use the reduced tax burden to help offset rising operational costs.

However, applying the relief correctly will require careful planning as the reduced rate only applies to specific qualifying products and services. Businesses will also need to ensure they return to normal VAT treatment once the temporary scheme ends. For many operators, the biggest challenge will be updating systems quickly and accurately.

This is where a reliable EPoS ecosystem matters the most

The temporary reduction may only last for the summer, but it highlights the importance of having flexible EPoS software capable of adapting to legislative and tax changes at short notice. 

As businesses prepare for the summer season, ensuring systems are correctly configured will be just as important as attracting customers through the door. ICRTouch EPoS systems help businesses manage temporary VAT changes with minimal disruption.

Our TouchOffice Web+ back office management system gives you complete control over your business, and allows you to update VAT rates, products and pricing across your entire estate in real-time. So whether it’s your TouchPoint till, ByTable self-ordering platform, SelfService kiosks, or a combination of all, changes can be made in an instant.

With 200+ built-in reports, you can drill down to any aspect of your business in a matter of minutes, giving you valuable insight and supporting compliance with HMRC requirements. 

For more information and support, contact your local Authorised ICRTouch Partner today.

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