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McLaren Hospitality Truck

Formula One racing travels through five continents each racing season. It is the premier motor racing league, attracting the best drivers, engineers, and designers. Teams spend vast sums and continually develop the latest technology to gain a minute competitive edge over their rivals.
McLaren operates using ICRTouch EPoS solutions
McLaren operates using ICRTouch EPoS solutions
Teams arrive in style with vast amounts of top of the range equipment transported to each race, personnel being flown in by helicopter and flocks of fans, photographers and reporters close behind looking to get the latest scoop. McLaren brings the luxury lifestyle on the road with their state of the art hospitality truck, which brings the transformers to life with its stellar size and appearance, boasting a pop-up restaurant. Such a grand restaurant for VIPs and the team sponsor’s guests require software to impress. We are proud that our valued reseller Wedderburn supply ICRTouch products on the McLaren hospitality truck, namely our flagship EPoS product TouchPoint and our handheld food-ordering software PocketTouch, providing a seamless, reliable, impressive service to their important clientele.

Read the most recent case studies...

Founded in 1888, South Shields Football Club (SSFC) is a professional club located in Tyne and Wear, currently competing in the National League North. The football stadium has a capacity to host 4,000 fans and offers a range of services, including hospitality boxes, bars, food kiosks and a merchandise store. The club was seeking to replace their outdated systems in order to streamline service across the venue and efficiently manage all their revenue streams. Therefore, they reached out to an ICRTouch Authorised Partner, Octo-POS, who implemented a whole suite of EPoS solutions to transform the club’s operations.
Located in the historic village of Alford, the Grampian Transport Museum boasts an impressive range of transport exhibits, from travelling chariots of the 1800’s to some of the fastest cars ever made. The venue showcases hundreds of transport artefacts and operates a newly refurbished tea room, reception and shop, alongside which they offer a range of visitor services from tours and talks, to hiring meeting rooms for private functions and more.
The Whitefort is a sports and entertainment bar in Belfast, Ireland, that’s recently undergone a complete transformation. Owned by The Conlon Group, the multi-storey venue employs around 60 staff and has a capacity to host over 150 customers. The renowned bar offers a range of activities for its customers including pool, darts, live sporting events and more. In order streamline the venue’s operations, The Whitefort reached out to their local Authorised Partner, DH Business Services for a range of robust EPoS solutions, to effectively manage the bar’s high footfall.