Boost festive footfall with seamless seasonal events

Autumn is officially in full swing, which can only mean one thing – the festive season is just around the corner. As a pub and bar owner, you’ll no doubt be planning some seasonal events in order to increase revenue, create memorable customer experiences and improve retention heading into the new year.

Luckily for you, the ICRTouch ecosystem covers every area of your operations from the moment customers purchase their event tickets, all the way to last orders, so you can rest assured you’ll be maximising efficiency, raising profits and improving customer experience every step of the way. 

Here are just a couple of ways you can effectively manage your upcoming events and ensure a successful and seamless festive season.

Boosting event footfall with Ticketing

Streamline ticket management 

There’s no better way to boost footfall during the festive period than by hosting enticing events for your customers. So why not implement a robust, reliable solution to seamlessly manage ticket sales?

Designed with flexibility in mind, our digital Ticketing software empowers users to create unlimited ticket types, designs, and criteria – giving you complete control and unrivalled flexibility to seamlessly manage and plan upcoming events. Whether you’re hosting festive bottomless brunches, themed parties, a Santa’s Grotto, or live entertainment nights, you can rest assured that every booking is handled smoothly and efficiently.

Seamless integration with the wider ICRTouch ecosystem means customers can purchase tickets via your TouchPoint tills, ByTable self-ordering platform and even SelfService kiosks, diversifying revenue streams and maximising ticket sales at the same time. All tickets are QR code encrypted, meaning they can be emailed to customers or stored digitally in ByTable customer accounts for future use. 

Shoulder the staff burden with automating processes 

Busy events and high footfall are always at the forefront of pub owner’s minds, especially throughout the festive period. Great experiences, increased revenue, improved customer retention and a thriving business – what is there not to like? 

However, higher footfall also means more incoming orders, higher staffing costs, and more pressure on your team, so you’ll definitely want to consider reducing the strain on your staff as much as possible by automating a range of processes.

Encouraging your customers to place orders independently via solutions like ByTable and SelfService kiosks is a great place to start. The additional solutions free up your team from the order taking process, giving them more time to focus on attending to other important tasks. 

With features such as automated upselling for higher basket totals, effective cross selling via engaging promotions, flexible customisation options and customer accounts functionality, you’ll benefit from smoother service, happier staff and a more streamlined event experience overall.

Implement multipurpose solutions

Whether you need an extra pair of hands to take orders and payments behind the bar, require a hand-held device running on 4G to take orders on the go, or need a quick and efficient way of managing door entry and cloak rooms, TouchPoint lite provides you with all the flexibility you need, making it the perfect tool for managing your busy festive events.

Meanwhile, your SelfService kiosks are more than just intuitive self ordering platforms, they also offer customisable screensaver functionality, making them the perfect tool to entice customers with bespoke deals and promotions, and complement your venue’s theme during specific events.

No matter how they’re implemented, every element of the ICRTouch ecosystem integrates seamlessly, providing significant flexibility to implement solutions in a way that suits your style of operations the most and giving you peace of mind, knowing you have robust and reliable systems supporting your business when it matters the most.

Possibilities are endless within the ICRTouch ecosystem. Reach out your local Authorised Partner and find a tailored solution to meet your needs.

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