Summer success: Top tips and tricks for pubs

Summer has finally arrived which means it’s time to officially put your EPoS to the test. Luckily for you, the ICRTouch ecosystem is filled with intuitive features and robust functionality to support your pubs and bars throughout the summer months.

With the increased footfall in your pub gardens, you’re already thinking about how to get the most out of your solutions, and we’re here to show you how a flexible all-in-one system puts you in a position to react quickly and meet customer needs. As industry-leading experts, here are some of the game changing tips and tricks we recommend implementing across your ICRTouch ecosystem.

SelfService in pubs' beer garden

Entice customers with push notifications and category images in ByTable

Don’t forget to set up push notifications on TouchOffice Web+ so you can effortlessly notify customers of your latest deals, events and promotions. Your ByTable self-ordering app acts as a constant reminder on your customers’ devices, prompting them to visit again and take advantage of bespoke deals. Push notifications are an excellent way of boosting revenue and increasing footfall in your beer gardens.

Another way to entice customers with your bespoke ByTable app is to set up category images to showcase your different menu items. Make your self-ordering application visually pleasing by updating category images to improve customer decision making and enhance user experience. 

Create summer menus and update TouchMenu displays

Give your venue the summer makeover it needs, by effortlessly updating your whole suite of signage. With TouchMenu you can fully customise your digital menu displays, allowing you to entice customers with aesthetically pleasing designs.

TouchMenu designs can be updated through a single terminal at the click of a button, giving you flexibility to update your digital signage as and when you wish. 

Place SelfService kiosks across your venue

Implement SelfService kiosks around your venue to mitigate staffing costs and skyrocket order totals at the same time. The solution encourages customers to place their own orders, freeing up your team and reducing queues at the bar, resulting in enhanced operational efficiency. 

Thanks to intuitive functionality, such as the ability to associate upselling items, SelfService kiosks can boost order totals by up to 40%! The feature allows you to seamlessly link menu items that complement each other, prompting customers with a pop-up display upon visiting the checkout – perfect for shifting stubborn stock, or selling high profit extras such as crisps alongside an order of lager.

Combined with the ability to create bespoke screensavers you can entice customers with bespoke deals, free up your staff from the order taking process, and skyrocket revenue, making SelfService the ultimate summer solution.

Schedule happy hour price changes

TouchPoint gives you the ability to set multiple price levels for each product on your till. Every product has 9 price levels, allowing you to temporarily swap between the prices as and when you wish. Once your scheduled duration for a price level change has finished, the product price level will automatically switch back to the item’s original price, automating the whole process.

The feature is perfect for running happy hours and other time sensitive promotions directly from your TouchPoint till, allowing you to boost revenue with bespoke deals and promotions, whilst saving you time by automating the whole process. 

Integrate PocketTouch with Dojo and set up product lists

Speed up service by taking orders and payment at the same time. Make sure you have your PocketTouch digital order taking solution integrated with Dojo payment terminals to reduce trips back and forth to the till, so you can completely streamline the order taking process.

Another handy feature of PocketTouch is the ability to set up product lists, which essentially allow you to link menu items that complement each other. When a programmed product is selected, a specified range of additional products will appear, prompting staff to upsell items without having to navigate away from the screen. The feature is an integral part of speeding up service and improving customer service in your pub gardens in the upcoming peak season. 

Gain unrivalled flexibility with TouchPoint lite

TouchPoint lite’s versatile implementation makes it suitable for a variety of environments, bringing you a streamlined solution to meet the exact needs of your business.

As well as being accessible on smartphones and tablets, TouchPoint lite also seamlessly integrates with payment terminals, giving an efficient all-in-one solution to taking orders and payments from a single lightweight device.

Designed with flexibility in mind, the solution also seamlessly operates with 4G connectivity, making TouchPoint lite your go to tool for managing your large outdoor areas and bespoke summer events.

There are heaps of useful tips and tricks worth implementing across your ICRTouch ecosystem to streamline your operations and enhance customer experience. To find out more about other useful features of ICRTouch solutions, reach out to a local Authorised Partner who’ll be happy to assist you. 

Read more...

Loading...
Artificial Intelligence (AI) is being implemented by more and more businesses across the world, becoming a go to tool to streamline various operations. Although we have learnt a lot about AI and its incredible capabilities, there are essentially endless possibilities for its implementations in hospitality, whether that be front- or back-of-house.