Empower your business: serve smarter this Summer

The much anticipated Summer season is officially around the corner, meaning hospitality venues will soon be filled with customers seeking to enjoy cold refreshments and delicious food in sunny outdoor spaces. 

You’re probably thinking about ways of streamlining service and capitalising on the increased footfall, which is why it’s important to consider what solutions can support your business. This year brings yet another set of challenges for the hospitality industry, so maximising efficiency and reducing costs is essential.

We’ve pulled together some of the most prevalent benefits of ICRTouch solutions and how they can support your business during the busy summer season.

Taking order on TouchPoint lite in beer garden

Reduce the reliance on staff 

We all know that reducing the number of staff isn’t the preferred option and hospitality businesses across the UK will be discouraged from employing additional staff due to the rise in minimum wage and National Insurance contributions. Therefore, making the teams more efficient will be a preferred alternative. 

Implementing solutions like PocketTouch empowers staff, by providing all necessary menu, allergen and promotional information in the palm of their hands, completely streamlining the order taking process. 

Integrating the solution with a payment terminal such as the Dojo Pocket means those staff members can take orders and payment at the same time, significantly reducing back and forth trips to the till and speeding up service.

Improve efficiency with versatile solutions

Solutions like TouchPoint lite give hospitality businesses a reliable EPoS option, covering multiple areas of their business from a single device, making it the perfect tool for keeping staffing costs to a minimum and letting the software handle the responsibility. Your business can instantly benefit from streamlined order taking, seamless transactions with integrated payments and built-in reporting all from one portable, lightweight device.

Alternatively, the ByTable self ordering app will significantly ease the pressure on staff, by empowering customers to place their own orders as and when they require. The remote ordering solution completely streamlines the management of large outdoor areas by reducing mistakes, allowing your team to focus on providing improved customer experiences.

But ByTable is more than just self-ordering! The solution also allows customers to make reservations, view their order history, save preferred payment methods and store tickets for your upcoming summer events, in one convenient place.

Entice repeat custom with loyalty schemes

Loyalty schemes play a pivotal role in building strong relationships with customers, fostering brand loyalty, and ultimately driving long-term business success. The customer accounts features within ByTable make it effortless for customers to collect points, top up balances, claim rewards, view order history and more, meaning that you’re able to foster better relationships with customers.

Setting up engaging loyalty schemes during the warm summer months means you can boost revenue by enticing repeat custom and create an opportunity for retaining a new customer base throughout the more quiet periods.

The ICRTouch ecosystem has been serving alongside the hospitality industry for years, helping businesses work smarter not harder, by empowering employees, streamlining operational efficiency and improving customer satisfaction; the combination of which, as we all know, are crucial factors when it comes to summer success for the hospitality industry. Don’t let your outdated systems let you down during the peak seasons for the hospitality industry. Get started today by reaching out to a local Authorised Partner, who’ll be happy to assist you.

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