Partner Login

Where to buy
Where to Buy

Sectors

Integration

Products

Company

The Woodmans Arms implements essential EPoS for pubs

March 19, 2025
The Woodmans Arms is a popular pub located in the South of England, on the picturesque Isle of Wight. Alongside a great pub and dining experience, the venue also frequently hosts events for its customers and gets involved with local activities.

The Woodmans Arms quickly gained popularity within the local community due to its excellent service and fresh food. In order to maintain their standards and effectively streamline operations during high footfall periods, they reached out to a local Authorised Silver Partner, ICR Systems for a range of intuitive EPoS solutions.
The Woodmans Arms entrance

ICR Systems logo

ICR Systems provide full solutions for all your hospitality and retail needs. The great range of products are coupled with our reliable professional support.

Find out more
Waitress using PocketTouch

The brief - The importance of solutions that add value

Opened in 2017 by owners Harry and Ronnie, the pub provides excellent service combined with delicious food, due to Harry’s previous bar management experience and Ronnie’s culinary expertise. The Woodmans Arms takes pride in its consistency by offering fresh food and using local ingredients, a combination of which has resulted in the pub’s growing popularity.

The pub initially operated with a pen and paper order taking system, which often resulted in confusing order taking, miscommunication between front of house and kitchen teams, and overall slower service. The COVID pandemic and cost of living crisis has significantly impacted the hospitality industry, with the majority of pubs opting for digital solutions that empower staff, streamline operations and skyrocket revenue.

In order to effectively tackle the pub’s operational challenges, Harry and Ronnie decided to follow suit, and reached out to their local Authorised ICRTouch Partner,  ICR Systems, to see how they could streamline their operations and introduce more seamless processes that not only drive more revenue, but improve customer experience at the same time.

The solution - Flexible options to revolutionise operations

In order to streamline the The Woodmans Arms’ operations, the following solutions were implemented:

  • TouchPoint tills with Dojo integration

  • TouchOffice Web cloud based back office management

  • PocketTouch digital order taking

    • The implementation of TouchPoint and PocketTouch was welcomed by the staff, having adjusted to the new systems and learnt all necessary functionality with ease.

    “PocketTouch has been a breath of fresh air for the Woodmans, instantly improving efficiency and eliminating stress around service. – Harry Fletcher

    The result - Easily managing high footfall periods

    The combination of TouchPoint and PocketTouch has completely transformed the order taking process, empowering staff with all relevant order and stock information to quickly and efficiently place orders.

    Having access to all order information at the click of a button reduces mistakes by eliminating the chance of placing orders for out of stock items whilst also creating countless upselling opportunities which significantly boost order totals.

    All order and sales information is automatically fed into TouchOffice Web, allowing Harry and Ronnie to delve into 200+ reports and make informed decisions for their business.

    The Woodmans Arms now benefits from a solution that empowers employees, improves efficiency, and generates more revenue by effectively managing high footfall periods and maintaining excellent customer service.

    “I’ve been working with the team from ICR Systems for years now! They understand the demographic of the Isle of Wight and know exactly what works for our pub, so the local engineers have been incredibly helpful.”

    , ,

    Read the most recent case studies...

    Love Amelia team with Authorised Partner and kiosk
    10/06/26

    Love, Amelia streamlines operations with ICRTouch
    Love, Amelia is a baby bank charity located in North East England. The organisation provides excellent quality, pre-loved items and equipment to children from birth to 16 years old, who are experiencing poverty and hardship. Since the initial launch in 2019, the charity has supported over 40,000 children. In order to streamline the charity’s operations, whether that be fundraising activities, managing donations, stock and everything in between, they reached out to their local Authorised Partner, Octo-POS for a reliable solution.
    Read more
    ICRTouch's Ticketing software at Robin Hill
    02/06/26

    Robin Hill streamlines park operations with ICRTouch
    Robin Hill is a popular tourist destination and attraction park located in the heart of the Isle of Wight. Across its 88 acres, the park offers a natural woodland, countryside gardens, a variety of food and beverage outlets and entertainment suitable for visitors of all ages. During seasonal periods, the park experiences between 15-20,000 visitors a week, which is why Robin Hill reached out to their local Authorised ICRTouch Partner, ICR Systems, for a range of robust and reliable EPoS solutions.
    Read more
    TouchPoint till in surf shop at Ruda Holiday Park
    19/02/26

    Ruda Holiday Park streamlines efficiency with ICRTouch
    Ruda Holiday Park, situated in Devon, is a popular tourist destination praised for its family friendly atmosphere and beautiful location near Croyde Bay Beach. As well as operating a variety of food & beverage and retail outlets, the holiday park also offers a wide range of activities and entertainment for families.
    Read more