Pub popularity increased throughout June

According to the latest report from Barclays, consumer card spending at pubs, bars and clubs grew 8.4% year-on-year during June. That’s the biggest increase for the on-trade since January this year.
customer enjoying beer and meal at a pub

“June saw Brits get into the swing of summer, bringing a welcome boost to several sun-starved categories.” – Esme Harwood, Director at Barclays.

“Pubs and bars benefitted from Brits soaking up the sunshine in beed gardens, while butchers and garden centres saw a jump thanks to the arrival of barbecue season. Even clothing retailers, which have struggled since the start of the cost-of-living crisis, returned to growth, as consumers took advantage of the heat to refresh their summer wardrobes.” 

In contrast to the pubs, bars and clubs industry, restaurants saw another month of decline with a drop of 8.2%. 30% of consumers are still planning to spend less on eating out in order to offset rising household bills.

 

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ICRTouch is proud to become the Technology Partner to Campaign for Real Ale (CAMRA), a leading consumer organisation in the UK, founded by real ale enthusiasts in 1971. CAMRA runs a variety of campaigns to promote pubs, clubs, beer and cider to support the long-term sustainability of the hospitality industry.
The Government has announced a temporary reduction in the standard VAT rate of 20% to only 5% on certain children's meals, family attraction tickets and children's entertainment admissions between 25th June and 1st September 2026. The measure, introduced through HMRC's Revenue & Customs Brief 5 (2026), aims to help families manage the cost of summer activities while encouraging spending across the hospitality and leisure sectors.