Business Reply Ltd

Business Reply Ltd are ICRTouch Authorised Partners who supply and service EPoS systems and cash registers within the West Midlands area. Incorporated in 2000, they are currently celebrating 15 years trading. Business Reply’s ethos has always been good customer service and by looking after their client’s needs they have steadily grown the services and products that they can offer.
Business Reply, Authorised Partner of ICRTouch supplying industry-leading EPoS software solutions

In a world full of possibilities and choices it’s often difficult to see the right one for your business. Technology moves at a blistering rate, and the gap between existing and new solutions may leave you feeling out of depth; every day you’re concentrating on keeping your business running smoothly rather than keeping up to date with current technology.

That is where Business Reply can help – their business is here to help your business. Technology experts who have worked in retail and hospitality and so understand what it’s like at the sharp end of trade. Business Reply will make sure that the technology you invest in is the best solution for your needs, ensuring that it will grow with you as you build your business into the future.

Customer Focus

Business Reply have helped numerous businesses in the West Midlands area with technology updates and EPoS systems. Including the following:-

Akamba Garden Centre
Akamba is a garden centre and an African heritage centre. As well as purchasing rare and exotic plants, you can really make it a day out too with their show gardens and cafe and African experiences. There are a selection of garden products, and gifts on sale at the Akamaba shop too.

Bathams Brewery
Bathams brewery has had 5 generations of Bathams involved with brewing legendry beer from the black country, with 9 pubs within their estate. Their commitment to beerology has meant that over the years they have been awarded 20 regional, national and international awards for their beer.

Town Hall Symphony Hall
Town Hall Symphony Hall is a globally recognised music attraction in Birmingham. The whole experience of visiting the charming and elegant concert hall is one to remember. The venue has been fine tuned to perfection, and adapts to give the best sound quality for each performance.

MAC Birmingham
Arts should be fun and enjoyable, it is all about the visual… Enjoy a great evening of drama or a film and a drink in the bar. Get the kids involved in some hands-on fun (they won’t even realise they’re learning, too). Theatre, dance, film and comedy mingles with art at the MAC Birmingham.

In Depth Look At Bathams Brewery

Batham’s are an existing customer of Business Reply, and are extremely happy with the great service provided. They set Business Reply the challenge to provide a technology update to the EPoS system that they had supplied over 12 years ago. The transition to the new system needed to be seamless for staff and managers so that they could continue to concentrate on providing excellent service to their customer’s without needing to worry about the technology.

ICRTouch’s TouchPoint allowed for complete customisation of the layout and look and feel, which meant that the solution appeared to be a modern refresh of the old system so that staff would already feel comfortable with the solution.

TouchPoint‘s built-in scripting engine meant that Business Reply could replicate some features of the original solution that were not present as standard within TouchPoint.

Business Reply’s careful planning and project management of the installation and switch over meant that the old EPoS system within all 9 sites could be turned off at Midnight on Sunday and the new solution in place and running by midday on Monday.

Bathams were extremely happy with the whole process and impressed with how smoothly the cutover to the new system went.

More About Business Reply

Business Reply provide reliable EPoS systems proven in catering outlets from mobile kitchens to hotel dining rooms, with a complete software package that seamlessly handles the service right through from placing an order to delivering the food. Using a modern EPoS solution from ICRTouch enables retail businesses to offer a better customer experience. Online and in-store sales are linked at the tills giving service continuity, combined with customer loyalty schemes perfect for small and large outlets alike.

Business Reply provide for all areas of Hospitality with add-on modules including ticket booking and table reservations solutions, kitchen video systems.

An EPoS solution from Business Reply handles transactions across your entire estate; cloud technology helps you to run your business with access to your systems from anywhere there is internet access.

Buy rugged EPoS peripherals from Business Reply online as and when you need. Till peripherals can be added to your existing point of sale system where parts are worn out or when you need to expand your services. There is a full range of rugged till accessories from cash drawer inserts to barcode printers and security cash handling devices. If you need advice on which is the best solution for your current system Business Reply are happy to help.

All catering supplies can be provided from furniture to commercial appliances and crockery to utensils, washroom and cleaning products for all businesses. Some of the products on offer include EFT Solutions, card printing systems, dishwashers, display fridges, computer and networking devices, ovens, till rolls, printer supplies, and security technology.

Training on modern software is available to help give you the tools to run your business with control and ease. And when you need to, you can receive technical software support via remote connection for immediate assistance or one of the team can visit site for more complex issues. Business Reply also offers comprehensive maintenance services, including database cleansing, system re-organisation and any other configuration changes required.

For more information about Business Reply Ltd and what they can do for you –

Visit their website or give them a call on 01527 514191


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