Raise the bar on customer experience for British Beer Day

Beer lovers rejoice! Wednesday 15th June 2022 marks the return of British Beer Day, giving hospitality businesses an incredible opportunity to raise the bar and increase profits with the help of some intelligent software solutions.
Raise the bar on Beer Day Britain

Did you know…
…more styles of beer first brewed in Britain are now brewed around the world than those of any other nation? According to Beer Sommelier Jane Peyton, the Instigator and Project Manager of Beer Day Britain, these include India Pale Ale, Pale Ale, Porter, Stout, Imperial Russian Stout, Mild, Bitter, Barley Wine, Brown Ale and Scotch Ale.

As the country prepares to #cheerstobeer at 7pm on the big day, we’re on a mission to make sure pub and bar owners are prepared to make the most of the increased footfall.

With the help of intuitive, efficient solutions such as ByTable order-to-table software, PocketTouch digital order taking and TouchLoyalty management software, you’ll be pouring profits into your business with every extra pint.

See Order Values Increase With An Order-To-Table App

ByTable is an intuitive web-based menu and order platform that gives your customers the chance to place orders via their own devices, directly from their tables. It’s proven that order values increase when customers are able to browse your menu and place their own orders, and if you’re highlighting your best-selling beers, you can expect to be pouring plenty of profit-filled pints over the course of British Beer Day!

As well as increasing your revenue, ByTable will help you service your tables quicker than ever. The perfect solution for large beer gardens, it saves your staff unnecessary trips back and forth to the bar, giving them more time to provide excellent customer service.

Learn more about how ByTable can help your business, here.


Give Your Beer-Loving Regulars A Reason To Return

As competition heats up within the industry, ensuring loyalty within your customer base is more important than ever. TouchLoyalty gives you the chance to offer your customers unique, engaging loyalty schemes that will have them returning time and time again. Whether you want to provide VIPs exclusive discounts or simply start a new points scheme, an event like British Beer Day gives you the perfect opportunity to be creative and go the extra mile, increasing customer satisfaction no end.

Find out more about the flexible schemes available via TouchLoyalty, here.


Celebrate In Style And Save Your Team Time

Servicing busy beer gardens efficiently can be tricky. Constant trips back and forth to the bar taking manual orders can be time consuming and costly. The paperless order taking solution, PocketTouch, completely removes that obstacle.

Empowering your staff with a digital, handheld solution that works on all devices is the easiest way you can save them time and save yourself money, whilst turning over tables quicker and increasing revenue as a result. PocketTouch helps reduce mistakes on orders, increasing customer satisfaction levels and will make servicing your beer garden this British Beer Day a breeze.

Learn how PocketTouch will save your business valuable time, here.



Raising the bar on customer satisfaction and pouring profits back into your business has never been easier. Talk to your local ICRTouch Authorised Partner today to get started.


Back in April 2023, ICRTouch made a generous contribution of £2,000 to Wightoak Youth Services. The organisation aims to provide valuable support to young people that come across the charity. Donations received are primarily directed towards facilitating activities that nurture potential future opportunities and create positive memories.