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Shanklin Seafront logo

Driving seamless service for Shanklin Seafront

July 28, 2025
Located on the picturesque Isle of Wight, Shanklin Seafront is a popular destination for tourists and the local community. The location boasts a variety of outlets for its visitors including; Summer Arcade, Toppings Ice cream Parlour, Bayside Fish & Chips, Pirates Cove & Jurassic Bay Adventure Golf, Pirates Cove Fun Park, Club House Cafe and Gift Shop.

Although a popular destination all year round, Shanklin Seafront experiences heaps of visitors particularly through the summer months. In order to effectively manage multiple businesses during peak periods, owner Mason Hyatt reached out to our local Authorised Silver Partner, ICR Systems for a range of robust and reliable solutions.
Shanklin Seafront from above

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ICR Systems provide full solutions for all your hospitality and retail needs. The great range of products are coupled with our reliable professional support.

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SelfService kiosks at Shanklin Seafront

The brief - Centralised system to manage multiple outlets

Ensuring a positive customer experience, as well as maintaining streamlined operations can be a challenging task without the right systems in place. Seamless order taking and efficient order preparation in food and beverage outlets is the key to success and therefore having systems that can handle the strain is crucial.

Mason was seeking an integrated solution that could cater to all aspects of the variety of businesses and therefore, he reached out to ICR Systems, for a range of intuitive solutions.

The solution - Robust and reliable systems

In order to meet the needs of the popular destination,  the following solutions were installed:

  • TouchPoint till terminals

  • TouchOffice Web back-office management

  • SelfService kiosks

  • TouchTakeaway online webshop

    • The combination of solutions cover every area of each individual outlet on Shanklin Seafront, giving Mason greater control and significant insight into all operations.

    The result - Seamless service and improved customer experience

    All business outlets now benefit from a seamlessly integrating ecosystem of solutions. TouchPoint terminals have been a core part of the install, providing businesses with all the tools they need to manage operations behind the counter.

    SelfService kiosks with integrated card readers, in combination with TouchTakeaway self-ordering have drastically reduced the number of customers coming to the till – freeing up staff to prepare orders and focus on providing excellent customer service. The kiosks also provide additional advertising space due to SelfService’s bespoke screensaver functionality.

    TouchOffice Web back-office system has provided greater visibility over the whole estate, including sales, staff, stock, and everything useful in between, allowing Mason and the team to make informed decisions.

    The combination of solutions provide Shanklin Seafront with all necessary tools to streamline operations and provide a positive customer experience even during the busiest times.

    The SelfService kiosks have been a game changer for our business! It’s made the ordering process simpler and smoother for our customers and we’ve seen increases in the size of their orders. It’s relieved pressure on our hard working staff who can now focus on getting the orders out instead of waiting for a customer to decide what they’d like to order at the till. - Mason Hyatt, owner of Shanklin Seafront
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