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Tattershall Farm Park Christmas Parade

The Festive period for many businesses is a crucial time to trade, especially in the lead up to the big day. Schools have broken up and businesses close for the holidays. People are always looking for entertainment and things to do with the kids. This year has been very different.

With events cancelled and the entertainment industry practically closed apart from outdoor events in some regions. It has been fantastic to hear about our Partner, Online Cash Registers, who have helped a local business in Lincolnshire continue trading with their festivities.

Tattershall Farm Park employees

Tattershall Farm Park contacted Online Cash Registers to help set up online ordering of ICRTouch’s TouchTakeaway. Other options were discussed for using the TouchTakeaway solution, like selling toys from the gift shop. So, an online shop was set up using TouchOffice Web and TouchTakeaway solutions without requiring a till.

Around a week or so later, the owners of Tattershall Farm Park came back to Rob at Online Cash Registers and said about how all the Christmas parades and Santa’s grottos have all been cancelled due to being indoors. The Tattershall owners came up with an idea to set up their own Christmas Parade which is to be set outside, using the farm animals as an attraction too.

tattershall farm park christmas parade 3

Online Cash Registers set up a way to sell tickets to the event implementing TouchOffice Web and TouchTakeaway. Setting up tickets and available time slots and also restricting ticket sales to six per purchase to be in line with the COVID Government rules.

The real positive was finding out that they had sold out of tickets for every day the event was running! From their point of view their income would have practically been zero especially as the weather had changed and people not being able to go inside, they were barely getting customers through the door to the farm as a day out. So, coming up with a new idea has allowed them to continue trading.

The Owners of Tattershall Farm Park have said: “without being able to transform their business and sell tickets via TouchTakeaway it would have been a complete disaster, financially.”

 

tattershall farm park christmas parade 4

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Dine Out Magazine’s latest editorial piece has revealed the latest consumer trends from the annual Festive Research Report. The much anticipated report analyses consumer buying behaviour, giving business owners detailed insight into the latest trends to expect from the upcoming festive period and how they can capitalise on trade. 
Robust and reliable systems play a pivotal part in boosting revenue and attracting more customers during the festive season. Luckily for you, the ICRTouch ecosystem was designed with the hospitality industry in mind, to help pubs and bars transform their operations with ease, and capitalise on high footfall periods effortlessly.