Putting payments in pole position with ICRTouch.

ICRTouch Pole Position advert

ICRTouch at the front of the grid with thanks to Authorised Partner, Gardiff Epos.

Another successful year at Silverstone for the British Grand Prix over the weekend. Not only did Hamilton bring in a home win, an ICRTouch Gold Partner, Gardiff Epos, provided the event with 35 TouchPoint tills and 32 short term rental chip and pin devices. These devices were installed inside the F1 Hospitality areas and merchandise stores. ICRTouch has supplied Gardiff Epos with point of sale solutions for their customers at Silverstone, Formula 1 British Grand Prix, for over 4 years now.

The event was full throttle with approximately 350,000 spectators over the three days, and more than 140,000 on Sunday alone, making it the biggest sporting event since the pandemic began.

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Over the festive period and New Year’s Eve celebrations, you would have experienced the importance of your systems in effectively managing high footfall periods and facilitating day to day operations. Undoubtedly, you would’ve implemented measures that supported your business during this period, and it might be worth considering introducing them into everyday operations as we move into 2025. From streamlined processes to effortless performance analysis and other useful tools, the ICRTouch ecosystem offers a range of handy tricks worth implementing in the New Year. Here’s what you can do in the new year to raise the bar on customer experience and remain competitive.
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Robust and reliable systems play an important role in effectively managing the hospitality Christmas rush, which is why you should consider assessing your current setup. With the increased footfall your venue will experience over the festive period, streamlining your operations becomes the ultimate recipe for success, making intuitive, modern EPoS a must have.