ICRTouch becomes the Technology Partner to CAMRA

ICRTouch is proud to become the Technology Partner to Campaign for Real Ale (CAMRA), a leading consumer organisation in the UK, founded by real ale enthusiasts in 1971.

CAMRA runs a variety of campaigns to promote pubs, clubs, beer and cider to support the long-term sustainability of the hospitality industry.

ICRTouch has been working closely alongside the hospitality industry for 30+ years now, supplying the industry with robust and reliable EPoS solutions and we’re thrilled to begin collaboration with CAMRA.

ICRTouch becomes the Technology Partner to CAMRA

As part of our new partnership, ICRTouch will also sponsor CAMRA’s Pub of the Year award, recognising the finest pubs across the UK. Around 50% of the UK’s independent pub and bar scene utilises ICRTouch to operate more efficiently, so we’re very much looking forward to celebrating this year’s winners. 

We’re thrilled about our partnership with CAMRA. To find out more and support the amazing work they do, visit CAMRA’s website.

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The Government has announced a temporary reduction in the standard VAT rate of 20% to only 5% on certain children's meals, family attraction tickets and children's entertainment admissions between 25th June and 1st September 2026. The measure, introduced through HMRC's Revenue & Customs Brief 5 (2026), aims to help families manage the cost of summer activities while encouraging spending across the hospitality and leisure sectors.