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Royal Southern Yacht Club logo

Yacht Club embraces ICRTouch EPoS to meet high standards

April 27, 2023
Located in the heart of the Hamble River, the Royal Southern Yacht Club boasts an exceptional clubhouse and facilities, alongside a track record of organising world-class events.

The club has committed staff who cater to members’ and guests’ needs with great care, and to uphold their standard, the team instructed our Authorised Silver Partner, ASG, to enhance their electronic point of sale (EPoS) system.
Balcony view from the Royal Southern Yacht Club, a customer of ICRTouch

ASG logo

ASG have over 40 years experience supplying cash registers and EPoS systems. Whether you are a start-up or established business, ASG EPoS provide, install and support complete hospitality and retail EPoS systems tailored to the way you run your business.

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An ICRTouch TouchPoint till at the bar of the Royal Southern Yacht Club

The brief - update an outdated system

The existing, outdated system wasn’t meeting their requirements so the club sought a new EPoS system that was not only easy to use and reliable but also secure and would help them continue to provide an incredible service.

The yacht club wanted to overcome a number of challenges faced using their existing system, including long queues, inefficient inventory management, and difficulty in tracking sales and revenue. The staff were finding it difficult to manage peak hours, and the club had to hire extra staff during peak season to keep up with demand. The implementation of a new EPoS system needed to successfully help the Club overcome these challenges.

The solution - tailored solutions to improve experience

Upon careful evaluation of the Club’s needs, the ASG team proposed an ICRTouch all-in-one system that would alleviate their concerns and offer an improved customer experience. They recommended the TouchOffice Web cloud-based solution to enable the Club to manage their operations remotely, encompassing inventory management, sales tracking, and revenue management. The aim was to provide a comprehensive solution to streamline the Club’s operations and enhance their patrons’ experience.

The new EPoS system provided the following features:

  • TouchOffice Web cloud-based back-office management to allow access to data, anywhere, at any time. The Club’s management team could monitor inventory levels, sales trends, and revenue in real-time, to help them make informed decisions about their operations.

  • The new TouchPoint systems have user-friendly touch screen interfaces, making it easy for staff to use. The touch screen interface enables quick and easy navigation, which reduces the time spent on training staff. TouchPoint also has its own inventory management to allow the Club to manage their stock levels effectively and automatically update inventory levels in real-time, to prevent stock outs and overstocking.

  • Sales tracking features allow the tracking of sales trends and revenue in real-time, viewing sales data by product, category, or time period. Bespoke member cards were implemented to allow members to make cashless transactions.

  • A bespoke ByTable app was also installed by the ASG team to enable order-to-table functionality. This helps to ease the pressure off staff during seasonal periods. The ByTable app allows guests to scan their tables’ QR code, order, and pay for their drinks, meaning the team can reduce staffing levels in the grounds around the yacht club.

    • The result - a far superior system

    After implementing the new EPoS system, the Club saw significant improvements in their operations. The new system reduced time spent on checkout and inventory management, which helped staff manage peak hours more efficiently. The Club can also now track their sales and revenue in real-time, helping them make informed decisions about their pricing strategies moving forward.

    “The new system is far superior in every way. It has enabled me to spend less time on both dealing with system outages, and also made dealing with member transactional queries much quicker to resolve.” – Stuart Barbeary, Front of House Manager

    The new EPoS system also helped the Royal Southern Yacht Club reduce their staff costs, as they no longer needed to hire extra staff during peak season. The Club’s customers were also happy with the new system, as they no longer had to wait in long queues to make their purchases.

    The implementation of a new cloud-based EPoS system has helped streamline operations, reduce costs, and improve customer experience.

    “The reporting side is fantastic too and there is literally every report you could ever need.” - Stuart Barbeary, Front of House Manager
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