TouchReservation – Helping Hospitality Manage Bookings

The Government has announced a temporary reduction in the standard VAT rate of 20% to only 5% on certain children's meals, family attraction tickets and children's entertainment admissions between 25th June and 1st September 2026. The measure, introduced through HMRC's Revenue & Customs Brief 5 (2026), aims to help families manage the cost of summer activities while encouraging spending across the hospitality and leisure sectors.

This year's National Pub and Bar Awards marked ICRTouch's fourth consecutive year sponsoring the event, and, as always, it was a fantastic opportunity to connect with some of the biggest names in UK hospitality and celebrate the very best of the sector.

We have been taking a closer look at ICRTouch sales data - analysing April, which included Easter and a two-week school break, alongside May, which saw two bank holidays, a half-term and a heatwave.