Tollemache Arms wins BII Licensee of the Year Award

The BII Licensee of the Year competition is one of the most rigorous and hard-fought awards for individual licensee operators in the UK. Since January 2023, operators have been whittled down from a field of over 300 entrants, all vying to become the next BII Licensee of the Year winner and we’re delighted that this year, the prize has gone to one of our valued ICRTouch customers!
Jo & Flo from the Tollmache Arms collecting their Licensee of the Year Award from the BII

Following the final judging day at Sky HQ on Monday 19th June, where each of the 6 finalists faced 3 panels of industry experts and operators, Joe Buckley & Flo Pearce from the Tollemache Arms in Harrington, were named as the champions!

ICRTouch customers supported by our Authorised Silver Partners ASG, Joe & Flo had been strong competitors from the start, which saw them score highly across all areas including mystery customer visits and web and social media audits, as well as their on-site judging visit from judges Sue Allen and Ashley McCarthy. Their performance on the final judging day sealed the deal for these fantastic operators who have proved they have what it takes to be the best licensees in the UK.

They picked up their winner’s trophy in front of colleagues and industry friends at this year’s BII Summer Event, hosted last night.

Damian Saunders, Managing Director of Sky Business said:

“A huge congratulations to Joe & Flo for winning the Licensee of the Year Award in 2023. Sky Business is delighted to partner with the BII on this award and play a part in recognising the individuals that have achieved so much in the industry, particularly after the incredible challenges they have had to continually face over the past years.”

Steve Alton, Chief Executive of the BII commented:

“I’d like to offer a massive congratulations to Flo & Joe on behalf of myself and the whole team here at the BII, including our fantastic judges. This is the most rigorous and intense competition in our industry, so I would like to also congratulate our other wonderful finalists, as this year the standard was truly remarkable. We can’t wait to share the experience and best practice from all our finalists over the coming year with the whole BII membership.”

Keep your eyes peeled for a very special case study from the Tollmache Arms team very soon!


Back in April 2023, ICRTouch made a generous contribution of £2,000 to Wightoak Youth Services. The organisation aims to provide valuable support to young people that come across the charity. Donations received are primarily directed towards facilitating activities that nurture potential future opportunities and create positive memories.