A Brilliant Food Service Company, Not Just A Pub Operator!
Is how Mark Holden FBII, owner of Inn Cornwall and three pubs, is positioning his business going forward.
Holden has opted to pivot his operation even further as pubs begin to reopen, as he seeks to protect his business for the long-term against the worse case scenerio, which could see only 33% of trade return.
“We’ve been powering through lockdown with delivery and takeaway services. We have adapted our offering, everything from delivering frozen pasties to bulk buying takeaway containers for resale,” said Holden.
He explained that his main objective hasn’t been to “make a killing over this time”, but to turn over enough to pay his staff, whom he didn’t furlough, buy stock and put a new business model in place to ensure their future survival and long-term success.
Having created a call centre at his Threemilestone site, he completely overhauled the ICRTouch cloud-based till system, which allowed orders to be placed centrally and sent to any kitchen. The call centre also offers a friendly voice, keeping the all-important human-to-human contact.
Using the RouteMagic delivery system and app, prep and planning for deliveries is made easier, as it helps match orders to the nearest pub.
“Our mission and vision is about providing quality products at great prices that people will love. We have adapted our service and style to be as relevant to home or in the pubs.
“Our team has a commitment to improve all aspects of our business, with the passion to support each other and provide a safe, friendly service to our guests – whether that’s over the phone, serving at the tables in our pubs or delivery to people in their homes.” He continued: “To provide our staff with the hours they need, the future is about adapting. All of our premises were over the £51,000 rate deferment level, so we have been haemorrhaging costs. We have had to combat this. “In my head, this has cost us £100k so it has been important to sustain our trade. It’s a gamble and a high-risk strategy, but I’m hoping we’ll be able to provide new revenue streams,” he said.
Holden added that his biggest week (to early June) operated at just 36% of normal weekly turnover. “Generally we have been operating between 23-25% of normal turnover, which had been £70-75,000 a week across three venues. We’re currently doing £16-17,000 a week but I believe we have the potential to up that to £26,000, perhaps even higher with more deliveries and takeaways.”
With Holden himself forced to isolate, as he suffers from sarcoidosis, colleague Justin Barnett FBII has been on the ground dealing with operations.
Creative Cloud, Dropbox, etc, have become an essential part of the business, he said, adding Vimeo Pro was being used to collate training.
As a result of the new tax year, UKHospitality’s latest member survey has reported significant concerns regarding operational costs across the UK’s hospitality scene. The survey collected responses from some of the most influential voices in the UK’s hospitality industry, including the British Beer and Pub Association, the British Institute of Innkeeping (BII) and Hospitality Ulster, revealing the damaging impact on the industry.
Warm summer days are fast approaching, which can only mean one thing - venues all over the UK, particularly those with large outdoor areas will see a significant increase in footfall. You’re no doubt already thinking about ways of extracting as much revenue as possible from the seasonal period whilst keeping costs to a minimum, and upgrading your current EPoS set up is a great way to start.
Founded in 1913, The National Federation of Fish Friers (NFFF) is the main trade association for fish and chip shops in the UK. The NFFF works closely with the UK’s fish and chip shop scene, supporting the sector by providing training and qualifications, offering business advice, running industry awards and much more.
This website uses cookies to ensure you get the best experience on our website and to analyse traffic. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
