Baldwin’s Department Stores

Kevin Baldwin is MD at Baldwins Department Stores, which has four branches in Suffolk. He’s been using TouchLoyalty for about 15 months and he’s delighted with what the firm’s been able to achieve, building strong relationships with its customers. He says customers have “really got on board with TouchLoyalty. They get email offers, sale offers and discount vouchers” aimed uniquely at them and it makes them feel privileged.

Mr Baldwin says TouchLoyalty has allowed him to “really build up business” and he adds “it’s very user-friendly too”.